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16 December 2009
XJ FEATURES IN NEW JAY-Z VIDEO
Jaguar announced in the US on Wednesday that the new XJ will be making its entertainment debut in the New Year with a high profile role in the new Jay-Z video for his new single: "On to the next one".
"JAY-Z is an icon who has blazed an unprecedented path through music, fashion, business and sports; making his video "On To The Next One" the absolutely right vehicle for the all-new 2011 Jaguar XJ to make its global entertainment industry debut," said Mike O' Driscoll, Managing Director of Jaguar Cars. "Just as the concept of the video speaks to success and the birth of new ideas, all-new XJ is a breakthrough luxury automobile that we designed to elevate the luxury car experience and create a new automotive icon for style and indulgence."
"On to the Next One," with artist/producer Swizz Beatz, is the fourth single to be released from JAY-Z's newest album, "Blueprint 3". Debuting at number one in the US charts, The Blueprint 3 sold over 475,000 copies in its first week and remained in the number position for 2 weeks.